An HIV-positive man named Janne has become a YouTube sensation by appearing in a video produced to challenge stigma and discrimination. The two-minute clip shows Janne in Helsinki's city centre standing with his eys closed. Next to him is a sign reading: "I am HIV-positive. Touch me."
Although hesitant at first, gradually one or two people hold Janne's hand or touch his shoulder. Eventually, many strangers, including children, approach Janne and give him a hug. At the end of the video, Janne is seen to be overcome with emotion and is brought to tears by people's kindness and compassion. You will be too. View the video here.